Experience

As a principal content designer, I lead UX content strategy across customer-facing products and internal tools, partnering with product, design, accessibility, research, engineering and development teams. I've built content style guides and governance models adopted by product design, CX, service design and communication teams, decreasing inconsistencies at various touchpoints and improving customer confidence. My ability to listen, collaborate and advocate for friction-free experiences has transformed content strategy within my organization from a last-minute consideration to a strategic asset.

Storyteller

I believe every business problem can be solved by starting with unraveling the story. Stories are key when it comes to aligning teams on goals, blockers and opportunities. I’ve studied the nuances of storytelling frameworks, attend story conferences, mentor team members on the art of storytelling in business and held positions entirely focused on storytelling. I firmly believe that if businesses slow down, look at the customer data and research to find the story that is already being told and decide what part of the story is working and what needs to change, they can make a significant positive shift in experience.

Outside of work

I call Wisconsin home. It’s magic here. I love to hike in the driftless region, spend warm summer days at the lake with my family and enjoy the German ‘beer and cheese’ culture that’s so prevalent here. I cheer for Bucky and the Packers like any good Wisconsinite and am thankful for having four full seasons.

I volunteer with organizations that work to advance medical research. Here are a few groups I’m proud to work with.

What others have said

  • I can’t tell you how many times Jen has dropped what she’s doing to update copy for a wireframe (or more likely, a series of wireframes). I hate having to ask, but she never makes it seem like a burden. She’s an unsung hero, but is critical to our success.

  • I am so thankful for Jen’s collaboration and skills that she brings to make the complexities of our product smoother. I know I can always count on her to work effeciently and effectively - she improves our product and makes is user-friendly.

  • Jen touches and makes impact on so many projects. Not only does she offer her insights gleaned from various work streams, she is quick and kind in her way with words (and wordsmithing).

  • Jen is an incredible partner throughout the design journey. Her proactive engagement with stakeholders and quick turnaround on content is so appreciated and impressive given how many projects she is supporting across the organization.

  • It’s amazing how Jen successfully switches so quickly between projects and capabilities. She goes above and beyond to sync with the SMEs to get answers to whatever is needed. Our team is fortunate to have her as a content designer.

  • Jen’s ability to juggle multiple products without compromising quality is commendable. Her expertise, dedication, and collaborative nature significantly elevate every project she contributes to.

  • Jen's creativity, writing expertise and critical thinking skills have allowed her to produce quality and meaningful work that helps the team meet and exceed goals.

  • Jen’s attention is on the audience and when she makes creative decisions, she makes them quickly and with precision.

  • Jen not only listened to our vision, but gave great suggestions and ideas that we hadn't even thought of.