Writing
Persuasive storytelling
Harvest Moon Pond is a wedding and event venue. As I was designing their website, I suggested we create a story to help couples visualize having their wedding at their location. Feedback was overwhelming! So many customers said this story was the reason they called for a tour.
Creative writing // Web page design
Scriptwriting for accessibility
AmitaHealth St. Alexius Medical Center was adding a video component to its inpatient welcome process. They wanted to pull out the essential features of its welcome PDF and create a 90-second video accessible to all.
Writing // Editing // B-roll
Digital content
As a digital content writer for Dotdash Meredith (then, About.com), I wrote hundreds of articles, blogs and newsletters about skincare-related topics. Here is one example
Content writing // HTML