Harvest Moon Pond

Harvest Moon Pond is a wedding and event venue. My clients purchased the property with the business already in place. At the time of their purchase, the web presence looked like this:

  • Design, SEO, Storytelling, Writing, Editing, Training

  • WordPress, Plugins, HTML, CSS

  • Six weeks

“I was impressed with Jen the moment we first sat down with her about our new business! She listened carefully, asked intentional questions and was genuinely interested in our business and the success of it. Jen not only listened to our vision, but gave great suggestions and ideas that we hadn’t even thought of. We continue to receive great reviews from clients about our website and the story it tells.”
— Stephanie, Harvest Moon Pond

The Problem:

The website that came along with the venue didn’t fit my clients' vision for her new business.

The Opportunity:

According to The Knot, rustic wedding venues like Harvest Moon Pond increased in popularity from 3 percent in 2009 to 15 percent in 2017. In 2019, when they purchased Harvest Moon Pond, barns were the number two trending wedding venue.

The Solution:

A fresh, modern, picture-forward website that will set Harvest Moon Pond apart from its competitors. They wanted a website that allowed couples to picture themselves celebrating their wedding day with family and friends on the grounds of Harvest Moon Pond.

By utilizing images and offering all-inclusive, transparent pricing on their website, they could move forward with an online presence that matched their vision.

The Process:

I met with the owners of Harvest Moon Pond multiple times, and we remained in touch throughout the entire process. We talked about must-haves, colors, and branding. We looked at competitors’ sites, looking for what worked and what didn’t. Once I got a good feel for what they were looking for, I sketched out a user map with necessary pages and got to work building their site in WordPress.

We worked together on revisions, and I provided my client with hands-on training so she could update her site independently after the build-out. I designed a clean, picture-forward website that shows Harvest Moon Pond as modern, elegant, but most importantly, approachable. People can quickly check availability and pricing and book a tour. Clients can enter a password-protected page with all the details they need to prepare for their wedding day.

I used my SEO knowledge and optimized the website with best SEO practices, enabling Harvest Moon Pond to rank high in web search and rankings.